In today’s data driven world there is new data to gather insights from every minute of the day every day, from multiple locations, from multiple devices in various contexts about your customer, campaign performance and sales.
A monthly or weekly report for data is now obsolete, since the information you are viewing is not necessary relevant anymore and the information is already outdated when the PDF-reports start to hit your inbox.
And by the time you had the opportunity to get a gather all the relevant reports from all your relevant sources, the information is probably not relevant and in most cases only targeted to your marketing department within your organization.
To solve this challenge there are a plethora of new tools available to build a dashboard to vizualise the data in real time. Som simple apps you can download to your iPhone other more complex where you can add TV spot info and view in relation to visitor flow on your website.
Media plans are not just a planning tool for big media agencies outlining marketing investment and activities. They are useful for anyone managing marketing activities to keep track of investments. Usually a media plan reflects the investments necessary in each type of media in relation to your communication and marketing plan for the year. This article focuses solely on digital media and I want to add another layer to the media plan which is return of investment (ROI) and helps you set-up your own media plan by yourself.
The word attribution modeling have been bouncing around in the digital marketing world for some time now. It may sound like this is something very complicated that only the analytical-uber-menschen-geeks can grapple and handle. But alas, its i not. In this article I will help you understand what attribution modeling is and how this can help you measure the effect of your marketing campaigns in a better way. Also called: marketing attribution, attribution marketing