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	<title>advice &#8211; Veronica Stenberg</title>
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		<title>Marketing advice during COVID-19</title>
		<link>https://www.veronicastenberg.com/marketing-advice-during-covid-19/</link>
		
		<dc:creator><![CDATA[Veronica]]></dc:creator>
		<pubDate>Mon, 11 May 2020 06:43:39 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Marketing Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools & Resources]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[Covid-19]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing optimization]]></category>
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<p><span style="font-weight: 400;">We are all navigating strange times at the moment at the best of our abilities. </span></p>
<p> </p>
<p><span style="font-weight: 400;">During these times I’ve noticed signs of a stronger sense of community, the rise of altruism, creativity and the sense of contribution or the want to contribute towards something bigger outside oneself. That we are all in this together and with that many want to help out and do their part.</span></p>
<p> </p>
<p><span style="font-weight: 400;">I hope these values and initiatives will continue to thrive and develop further once the world is on the other side of Corona. </span></p>
<p> </p>
<p><span style="font-weight: 400;">I pondered what I could contribute with and with strong coffee and a couple of early mornings and late evenings I came to the conclusion that I can help to answer two questions for CMO’s and/or CEO’s. </span></p>
<p> </p>
<p><strong>One:</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br />How do you even market to a new audience and serve your existing customers during such a challenging situation? And should you? </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">My answer is yes to that. With tact, etiquette and the right approach, you can actually find new possibilities during this time. </span></p>
<p> </p>
<p><strong>Two:</strong></p>
<p><span style="font-weight: 400;">And the second question that I asked myself was if I had limited budgets available. What would I do? And what is crucial right now? So I could market my business and follow-up on each penny spent? </span></p>
<p> </p>
<p><strong>With that in mind, I identified a few relevant focus areas with  </strong><strong>actions I would take right now if I was a CMO or CEO to:</strong></p>
<p> </p>
<ul>
<li data-tadv-p="keep"><span style="font-weight: 400;">Get in control of marketing investments</span><span style="font-weight: 400;"><br /></span></li>
<li data-tadv-p="keep"><span style="font-weight: 400;">Find new possibilities for audience expansion </span></li>
<li data-tadv-p="keep">Save time and ensure time is spent on only doing high impact activities and less administration</li>
<li data-tadv-p="keep">Ensure effective impact of the performed marketing activities</li>
<li data-tadv-p="keep">Ensure relevant, engaging and tactful communication</li>
<li data-tadv-p="keep">Serve existing customers and community with value during these times</li>
<li data-tadv-p="keep">Step up and act upon core brand values</li>
</ul>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">This I compiled into a PDF and you can just <a href="https://bit.ly/2KlzE9p">follow this link to download my advice and conclusions</a> with concrete actions for each focus area. (no email required)</span></p>
<p> </p>
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		<title>Nytt perspektiv?</title>
		<link>https://www.veronicastenberg.com/nytt-perspektiv/</link>
		
		<dc:creator><![CDATA[Veronica]]></dc:creator>
		<pubDate>Thu, 07 Sep 2017 15:38:08 +0000</pubDate>
				<category><![CDATA[Life Through My Eyes]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[strategy]]></category>
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					<description><![CDATA[Vill du ha ett nytt perspektiv på de utmaningar som din verksamhet står inför när det gäller er digitala närvaro? Eller vill du få en ny infallsvinkel på hur du kan använda de digitala möjligheterna för att uppnå din verksamhets [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch.jpg"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-5309" src="http://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch.jpg" alt="fika lunch image found on pinterest" width="491" height="491" srcset="https://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch.jpg 491w, https://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch-150x150.jpg 150w, https://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch-300x300.jpg 300w, https://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch-100x100.jpg 100w, https://www.veronicastenberg.com/wp-content/uploads/2017/09/fika_lunch-120x120.jpg 120w" sizes="(max-width: 491px) 100vw, 491px" /></a></p>
<h4><span style="font-weight: 400;">Vill du ha ett nytt perspektiv på de utmaningar som din verksamhet står inför när det gäller er digitala närvaro?<br />
</span></h4>
<p><span style="font-weight: 400;"> Eller vill du få en ny infallsvinkel på hur du kan använda de digitala möjligheterna för att uppnå din verksamhets affärsmål? </span></p>
<p><span style="font-weight: 400;">Bor eller kommer du att vara i <strong>Göteborg</strong> inom de närmsta tre månaderna? </span></p>
<p><span style="font-weight: 400;">Under hösten och vintern har jag fyra tillfällen då jag vill träffa andra, helt förutsättningslöst, för en fika (eller lunch) för att diskutera just digital affärsutveckling, strategi och marknadsföring. </span></p>
<p><strong>Är du intresserad? <a href="http://www.veronicastenberg.com/contact/">maila mig här</a>.</strong></p>
<p><span style="font-weight: 400;">Eller vet du någon som skulle vara intresserad? Dela gärna detta inlägg så det kommer utanför mitt nätverk <img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" />  </span></p>
<p>[line]</p>
<p>Image found on Pinterest, no source was quoted. (Not photographed by me, love to know who made this though)</p>
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