During November and December last year, most major marketing platforms began publishing their Q5 and trend reports for 2026. A Q5 report focuses on the period after the Christmas holidays and into January, a time shaped by several distinct behaviours across different audiences.

It’s also valuable to examine how these behaviours vary across industries. Car purchasing is one area where behaviour has shifted significantly alongside the rise of social media, and something Snap has chosen to explore in more depth.

Here are seven reports I recommend every modern marketer read to inform their 2026 marketing strategy:

• Snap’s insight report on post-holiday marketing
  
• Pinterest’s Q5 trend report
  
• Global report with trends and insights across social media, AI, streaming, and selected regional insights
  
• TikTok’s Q5 report on marketing opportunities
  
• 15 social media marketing trends for 2026
  
• Snap’s guide on how online car purchasing has changed
  
• Google shares insights into Q5 shopping behaviour
  

Would you like to stay up to date with must-read reports for the modern marketer?

You can subscribe to Konsulten Tipsar (only available in Swedish right now), my market and trend newsletter for modern marketers, where I regularly curate and share reports from credible, relevant sources.

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