Marketing

email-marketing-strategy Why should you use email marketing and when is it right for you? If you want to be able to target your customer database with specific messages, or communicate with potential customers, in a cost effective manner - then email marketing is right for you. The essentials to get you started with email marketing To get started with your email marketing, there are some fundamental things to learn, but also you need to get an ESP (email service provider) of some sorts and a budget, however small it may be. There are a couple of big companies that can offer you a service which may fit your budget even as a smaller business or you could opt for doing this by using an online software. Whatever your budget and goal is, it’s always an advantage to learn as much as possible about what you are getting yourself into. So you can arm yourself with the right information for success.

customer journey to online Purchase A user journey/path to purchase is useful to help you develop communication, content and marketing strategies that are from your customers or potential customers point of view (i.e need based). I like to simplify, so I have abandoned the classic AIDA model (attention, intention, desire and action) which was used in school way, way back then for: See, think, do and care - which from my perspective is more straightforward and easy to use in the work I do with my clients and more applicable in our current context (remember the AIDA model originated around 1898).