How to calculate Customer lifetime value
Customer lifetime value is a useful number to have for a number of reasons. Not only does it help you to prioritize between different target groups. It also helps with gaining understanding about how your business is performing as it decreases or increases with specific target groups over time.
The Foundations of Digital Marketing
Digital transformation – Look at how your business is organised and at your company culture
There is a reason agile methods have catched on. Time is scarce today and everyone seem to be in need for more of it as digital evolve. Even large corporations with plenty of staff have the same need for increased
Digital transformation – educate and empower your staff
If you are going to do things differently but with the same staff you need to educate them to expect a different result and ensure a different way of working. If you never educate the staff along your digital transformation