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How to optimise your business online presence or service (manuscript)

Image copyright by: fleximize.comIf you are looking to improve your online presence, either it be through a website re-design or just to refine and improve your service experience and offering online, this is a manuscript you can use to help you in the process. Feel free to subtract, add and refine 🙂

Overarching questions & material

  • Information about your customer journey
  • Path to purchase
  • Internal purchase process – what internal touch points do you have for a sale to go through? who are involved?
  • How and when do you communicate with your customer during their purchase process? who does it? (department and responsibility)
  • Who are your biggest competitors? and how do your company differentiate from them?

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