Working with influencers and influencer marketing has grown exponentially throughout the last few years. It’s becoming big business and one of the reasons are because millennials are more likely to buy from a Youtuber, using/endorsing a product then a celebrity or mega-star.
Working with influencers, setting a scope for the partnership, expectations and defining the work is one way to approach this, so you are both are on the same page, as you are entering a business relationship with each other.
But before you get down to just business, get clear on your KPI’s for the partnership and work, so you know how you can evaluate the activities and content the influencer and/or you create together.
As I work on the other side of this, receiving quite a few queries from companies for my vegan recipe lifestyle website, large and small, I have put together this list as I think it’s helpful when initiating a new partnership within this field.