Social Media Tag

Facebook is becoming more and more sophisticated in creating a world, a bubble if you may with your latest interactions. Thus disconnecting me from my friends. As I only see the ones I interact with. Which means that the very purpose of staying up to date and in touch with my friends all over the world, is not possible anymore since I’m served with content from my last interactions, groups and what not.

I hardly enter Facebook anymore. I do have the messenger app, since instead of texting a lot of my friends use the app instead.

image by www.tapinfluence.com Working with influencers and influencer marketing has grown exponentially throughout the last few years. It's becoming big business and one of the reasons are because millennials are more likely to buy from a Youtuber, using/endorsing a product then a celebrity or mega-star. Working with influencers, setting a scope for the partnership, expectations and defining the work is one way to approach this, so you are both are on the same page, as you are entering a business relationship with each other. But before you get down to just business, get clear on your KPI's for the partnership and work, so you know how you can evaluate the activities and content the influencer and/or you create together. As I work on the other side of this, receiving quite a few queries from companies for my vegan recipe lifestyle website, large and small, I have put together this list as I think it's helpful when initiating a new partnership within this field.

Or - when a porn star stole my twitter handle and this is what I learned!
When I was young, I was a geek (in fact, I guess I still am) who grew up in a rural small town in Sweden. I played video games and spent a considerable amount of time online, dialling up through a 56 Kbps modem to connect with the world. During that time it was awesome to have nicks to hang around chat-rooms and upload sketches to deviant art. I had a new nickname almost every year. So when I got myself a twitter handle, I conjured up a nick name as a handle. If I would join twitter today, I would use my real name as I now have a different focus then back in te days ;)