Social Media

5 things to think about when working with influencers

image by www.tapinfluence.com

Working with influencers and influencer marketing has grown exponentially throughout the last few years. It’s becoming big business and one of the reasons are because millennials are more likely to buy from a Youtuber, using/endorsing a product then a celebrity or mega-star.

Working with influencers, setting a scope for the partnership, expectations and defining the work is one way to approach this, so you are both are on the same page, as you are entering a business relationship with each other.

But before you get down to just business, get clear on your KPI’s for the partnership and work, so you know how you can evaluate the activities and content the influencer and/or you create together.

As I work on the other side of this, receiving quite a few queries from companies for my vegan recipe lifestyle website, large and small, I have put together this list as I think it’s helpful when initiating a new partnership within this field.

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A crash course in social media crisis management

Or – when a porn star stole my twitter handle and this is what I learned!

When I was young, I was a geek (in fact, I guess I still am) who grew up in a rural small town in Sweden. I played video games and spent a considerable amount of time online, dialling up through a 56 Kbps modem to connect with the world. During that time it was awesome to have nicks to hang around chat-rooms and upload sketches to deviant art. I had a new nickname almost every year.

So when I got myself a twitter handle, I conjured up a nick name as a handle. If I would join twitter today, I would use my real name as I now have a different focus then back in te days 😉

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10 ways to grow your email marketing list

grow-your-email-marketing-list-image by www.getvero.comA resource for where you can collect email addresses and consent to fill your email marketing database with relevant people to talk to.

If you have brick and mortar store, you can start collecting email addresses there, however, simply don’t just ask for an email address and put someone on a list. Do it in a way that makes your customer aware of what their email address will be used for and make sure they want to hear from you.

I’ve had a few weird and dodgy experiences in the States with this, the staff ask for my email address at the till and the suddenly I receive newsletters that are almost impossible to opt-out from. (When I naively presume that my receipt will be emailed to me for my purchase).

Other collecting points can be:
  • Your website – a simple widget to collect a name and email, or through any lead generation activities, perhaps a form for download of a white paper. Investigate your website from a visitor perspective to find where you can add any newsletter sign-up form in a way that makes sense.
  • Avoid putting the sign-up form in the footer of your website only, it may not give you as many new subscribers because the main focus for visitors are most probably higher up on your webpages. (if unsure, test it though A/B testing or using a heat mapping software)
  • The checkout process 
  • Account/website registration process 
  • Your blog

  •  The footer of every email signature from appropriate departments in your organization
  • Using the social integration – making your newsletter shareable in social channels by your subscribers.
  • Last but not the least important – focus on the usefulness and relevancy of your newsletter for your current subscribers. It does not matter how many people you have in your database, as long as you provide good content to them, they might actually help you build your database by using the oldie but goldie – forward to a friend button in your newsletter.

Links for further reading:

Email sign up forms: a look at how 16 fashion retailers collect customer data

50 Proven Ways To Grow Your Email List

5 Ways to Grow Your Email List With Social Media


Image copyright by: http://www.getvero.com

7 tips on how to improve your Instagram

instagram-acoounts-to-learn-from

Instagram has changed a lot since it first launched. In the beginning it was all about the arty-indie images and the heavy use of filters. Then it has progressed beyond that and almost no instagram-superstar uses heavy filterers and frames anymore and everyone is aiming for pro-photo quality, attention to detail and elaborative storytelling.

I’ve gathered 5 creative instagram accounts that I think uses the strenghts of instagram brilliantly. And a few notes on what they have in common, in the end – which you can take with you and learn from.

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