programmatic

Programmatic explained

programmatic buying infographic by carterbaker.net
Everything you need to know about programmatic but where afraid to ask 😉

What is it

Programmatic is a more focused way of purchasing online display. Instead of doing manual work on establishing which websites are relevant to reach your target audience and buying separately from each website or a selection through a display network. You can use one single provider and rather then buying banner space on websites you can buy a target audience i.e people.

 

Key benefits

  • Increased precision in terms of reaching your target audience
  • Increased ROI
  • More efficient use of media budgets
  • Increased insights from campaigns

 

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