paid media

A beginners guide to Google AdWords

This article will give you an insight into what AdWords is and give you the basic
understanding of how it works. This article is written for a beginner, and only covers the basics with the purpose to explain the fundamentals

AdWords is an clever always-on tool in every successful online marketing strategy to push sales, leads and targeted traffic to your website, offering full transparency in terms of the budget you invest. On top of that it will give you some really valuable insights for your SEO and content work.

 

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How to create a results driven media plan

how-to-create-a-results-driven-mediaplan

Media plans are not just a planning tool for big media agencies outlining marketing investment and activities. They are useful for anyone managing marketing activities to keep track of investments. Usually a media plan reflects the investments necessary in each type of media in relation to your communication and marketing plan for the year.

This article focuses solely on digital media and I want to add another layer to the media plan which is return of investment (ROI) and helps you set-up your own media plan by yourself.

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