Online Marketing

How to calculate potential ROI for a media investment

This is my calculation which I use when I want to see if there is a business case behind a media investment for my clients or my own marketing initiatives.

There are so much information available today, and from that you can manually calculate predictions and potentials before you choose to invest in a specific media, channel or campaign. Armed with the right specific, relevant numbers for your business and some industry averages you can create a hypothesis for the potential for an investment if you are unsure, or just want to make a calculation in terms how you should re-distribute your media budgets and what the potential could be.

Marketing today, merges business savviness and analytical skills. There is just a question of time (I guess there already is someone out there who has turned this into a formula, if not, that someone could make some nice bit of cash on a software for this, collecting data from advertisers, merged with some kind of ad score to calculate predictions based on data available).

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A beginners guide to Google AdWords

This article will give you an insight into what AdWords is and give you the basic
understanding of how it works. This article is written for a beginner, and only covers the basics with the purpose to explain the fundamentals

AdWords is an clever always-on tool in every successful online marketing strategy to push sales, leads and targeted traffic to your website, offering full transparency in terms of the budget you invest. On top of that it will give you some really valuable insights for your SEO and content work.

 

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SEO – how to spread content and get backlinks to your website

search engine marketing content marketingThis article is the next step once you have got your most basic SEO groundwork done and focuses on how you can spread the useful content you have now produced and started to publish to get links to your website on specific topics and start to own them.

SEO and content marketing go hand in hand. Some of these channels requires modification of the content, in terms of image cards or similar, its a small adjustment that will have big impact.

But before you head into this remind yourself of your own company purpose and target audience in these channels, so that you don’t just push content, do it in a thoughtful way that aligns with your overarching strategy and of course is both useful and relevant for your target audience and on brand.

Note that this article is written in the beginning of 2017 and from what is relevant now, how these platforms are used now. This is definitely subject to change 🙂

So here is 16 ideas on how you can spread the word about the useful content you have now created, on topics you want to own that can help your customers.

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