My Bookshelf

Book review: How to Be an Overnight Success by Maria Hatzistefanis

How to Be an Overnight Success

I follow @mrsrodial on social media as I think she is very inspiring business person. And as I love to read both business books (preferably by the founds of businesses) and biographies, I pre-ordered a copy and to my delight it arrived just in time for my holiday. That’s why my copy is quite battered as you can probably tell from the photo above, it’s been to three countries (Hungary, Germany and Spain plus a short visit in Stockholm, Sweden if you are curious).

Overall I thought it was a brilliant book, written in a personal way, sharing both insights on the personal journey and handy take-aways in the form of “overnight success secrets”. Hint – it took Rodial 18 years to reach where they are today. This was one of the things I liked the most, because, in many of the books I’ve read, this vital piece of information is missing – that it’s a journey and there is no such thing as an overnight success.

Who is this for:
  • Anyone who is interested to read about the starting point and the journey of a brand (it’s not specific for the beauty business but it’s interesting that the book feature a beauty brand)
  • Anyone looking for inspiration and motivation on their own journey, either it be starting your own business or working a “ordinary” job. I enjoyed the personal insight into the author’s career and her tenacity and drive, it’s infectious!
  • Who wants another perspective and some creative ideas of what to do on a shoe string budget or how you can solve anything with the right attitude, creativity and the right amounts of espresso!

 

Why you should read this book:
  • It’s filled with handy advice and creative ways to solve PR to events, from the “starting out days” to how the business and brand is managed when it’s grown both in size, markets and revenue.
  • The book covers topics such as; building a brand, social media, PR, creating buzz for your brand, overcoming daily struggles, how to take care of yourself, making it happen, staying motivated, refining your appearance and how to build a strong personal brand.
  • You will get new ideas and inspiration – be sure to have pen and paper at hand!
  • You will get motivated for sure!
  • Most importantly, it’s written in a personal and entertaining language. It’s an enjoyable read while you learn new skills.

This books is already a favourite. If you read it, let me know what you think about it.

Book review: Do cool sh*t by Miki Agrawal

do-cool-shit-miki-agrawal

I first discovered Miki Agrawal in a video about womens period-proof underwear. She had me hooked and I bough my four first pair of Thinxs and had them shipped all the way to Sweden after watching it.

The company and branding is brilliant for Thinx as well as the thought that by making my life easier I also contributed to making 4 other womens lives easier somewhere in the world. By my purchase enabling them to continue in school and get an education and not being taken out of school due to getting their periods.

She also runs a pizza-chain called Wild. Which serves farm to table organic pizza.


Why I like this book:
  • Do cool shit is written in a personal way and has actions/exercises in the end of each chapter. They consist of questions to ask yourself to get clear on what you want to achieve and where you are heading.
  • The book is both highly inspiring and insightful. A business book for the modern era and to show you that business can be fun and centered around who you are/your personality as well as being socially responsible and conscious.
Who is it for
  • For the creative person who want’s to come out of their comfort zone and reach through the noise with their company and brand but starting at a “Blue Peter level”.

 

When to read it
  • When you need inspiration for that everything is possible if you put your mind to it. Written in a friendly and entertaining way.

 

Key take aways
  • How to own your shit when it hits the fan
  • The action items named “Cool shit challenges” to make you think at the end of each chapter and apply to work on your own brand, company or idea.
  • The snippets called “Cool shit takeaways” to learns from Miki’s experiences.
  • How to talk to investors and raise capital
  • How to get media and exposure when you have a zip-zero budget for it
  • How to take care of yourself
  • How to find a business partner suited for you
  • How to get shit done fast
  • How to be your authentic self in business

 

NOTE – however this is a good book and I think that Thinx is a great product – I wont be buying from them again anytime soon – until the recent allegations about how Miki Angrawal run Thinx in such a counterproductive way versus their core brand values that where supposed to be female empowerment. Needless to say Im really disappointed and will continue to watch this unfold as I’ve added my own two cents to the dialogue on twitter about this.

Book review: All marketers are liars by Seth Godin

all-marketers-are-liars-seth-godin

Marketers freaked out (and I use that term carefully) when the television-industrial complex came crumbling down. They panicked because they had been living and thriving under the illusion that marketing = advertising, and when advertising stopped working, they had no idea what to do.

– Seth Godin – from the book – All marketers are Liars.

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