Managing a global online presence from one location, usually a head office, requires some co-ordination and communication skills. Not to mention the challenge of keeping a brand consistent in potentially 196 locations, which all have their local behaviour, technology maturity and other aspects that sets countries and regions apart from each other. Here are a few tried and tested ideas for making global marketing management a little less challenging and much more effective:
Once you got your global marketing strategy signed-off you need to find an effective way of working on a large scale. Here are a few ideas:
This article is suitable for anyone managing marketing activities on more than one market and with offices in more then one country wether it be B2B or B2C, it’s equally relevant and encapsulates ideas for both.
The focus of this article series is to help you manage digital marketing activities and get your company marketing strategy in place for a large number of markets.
It won’t cover the actual set-up of the strategy in terms of defining target groups, needs, KPI’s, technolgy etc – these articles are targeted to help you get in to action you after you have created your company marketing strategy and need to execute on a large number of markets.