With the 25th May fast approaching, it's about time that you start to evaluate your customer consent process. If you haven't already started to process any customer data, that may need to be handled again, to ensure both that the
From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage. To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.
Originally I wrote this piece on the topic of GDPR, however since the legislation is still unclear and I suspect more clarity will arise after the 25 May, I decided to break out the resource section from the post as