Right now business is required to be nimble in order to change to the current circumstances. This is not going to change. There are only two things we can take for granted and that is that change and that the
There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same". That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in. And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.
There is a reason agile methods have catched on. Time is scarce today and everyone seem to be in need for more of it as digital evolve. Even large corporations with plenty of staff have the same need for increased