Book review: All marketers are liars by Seth Godin
Marketers freaked out (and I use that term carefully) when the television-industrial complex came crumbling down. They panicked because they had been living and thriving under the illusion that marketing = advertising, and when advertising stopped working, they had no idea what to do. - Seth Godin - from the book - All marketers are Liars.
Global marketing strategy – the workflow
Once you got your global marketing strategy signed-off you need to find an effective way of working on a large scale. Here are a few ideas:
7 tips on how to improve your Instagram
Instagram has changed a lot since it first launched. In the beginning it was all about the arty-indie images and the heavy use of filters. Then it has progressed beyond that and almost no instagram-superstar uses heavy filterers and frames anymore and everyone is aiming for pro-photo quality, attention to detail and elaborative storytelling.
I've gathered 5 creative instagram accounts that I think uses the strenghts of instagram brilliantly. And a few notes on what they have in common, in the end - which you can take with you and learn from.
How to Host effective meetings
Meetings can be both stressful and the single most effective way to move a project to the next level. The earlier if you have too many meetings in a row without a clear purpose, the latter to work through challenges, that may be perceived as greater than they actually are while being discussed in epic emails back and forth.