books

Book review: Do cool sh*t by Miki Agrawal

do-cool-shit-miki-agrawal

I first discovered Miki Agrawal in a video about womens period-proof underwear. She had me hooked and I bough my four first pair of Thinxs and had them shipped all the way to Sweden after watching it.

The company and branding is brilliant for Thinx as well as the thought that by making my life easier I also contributed to making 4 other womens lives easier somewhere in the world. By my purchase enabling them to continue in school and get an education and not being taken out of school due to getting their periods.

She also runs a pizza-chain called Wild. Which serves farm to table organic pizza.


Why I like this book:
  • Do cool shit is written in a personal way and has actions/exercises in the end of each chapter. They consist of questions to ask yourself to get clear on what you want to achieve and where you are heading.
  • The book is both highly inspiring and insightful. A business book for the modern era and to show you that business can be fun and centered around who you are/your personality as well as being socially responsible and conscious.
Who is it for
  • For the creative person who want’s to come out of their comfort zone and reach through the noise with their company and brand but starting at a “Blue Peter level”.

 

When to read it
  • When you need inspiration for that everything is possible if you put your mind to it. Written in a friendly and entertaining way.

 

Key take aways
  • How to own your shit when it hits the fan
  • The action items named “Cool shit challenges” to make you think at the end of each chapter and apply to work on your own brand, company or idea.
  • The snippets called “Cool shit takeaways” to learns from Miki’s experiences.
  • How to talk to investors and raise capital
  • How to get media and exposure when you have a zip-zero budget for it
  • How to take care of yourself
  • How to find a business partner suited for you
  • How to get shit done fast
  • How to be your authentic self in business

 

NOTE – however this is a good book and I think that Thinx is a great product – I wont be buying from them again anytime soon – until the recent allegations about how Miki Angrawal run Thinx in such a counterproductive way versus their core brand values that where supposed to be female empowerment. Needless to say Im really disappointed and will continue to watch this unfold as I’ve added my own two cents to the dialogue on twitter about this.

Book review: All marketers are liars by Seth Godin

all-marketers-are-liars-seth-godin

Marketers freaked out (and I use that term carefully) when the television-industrial complex came crumbling down. They panicked because they had been living and thriving under the illusion that marketing = advertising, and when advertising stopped working, they had no idea what to do.

– Seth Godin – from the book – All marketers are Liars.

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