The strategic marketing workbook contains eight worksheets to help you take your marketing activities to the next level. The workbook is designed to help you get clarity and to get a strategy in place which focuses on how to reach both your business goals, target audience and to find solutions to your current challenges.
The documents are examples of what I use when I work with my clients and are tried and tested on both large corporations and smaller businesses.
Some prior knowledge of digital marketing is required while working through these documents.
THE WORKBOOK CONTAINS THE FOLLOWING TEMPLATES AND WORKSHEETS:
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Your Customer Personas.ppt
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KPI-framework.ppt
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Your brand framework.ppt
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Tasklist.doc
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The Questionnaire.doc
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Marketing & communications strategy.doc
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Your Customer Journey.ppt
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Marketing Channel Framework.ppt