Ideas for capturing and managing customer consent
With the 25th May fast approaching, it's about time that you start to evaluate your customer consent process. If you haven't already started to process any customer data, that may need to be handled again, to ensure both that the
How to write a creative or marketing project brief for an agency
Do you want to find a way to start of a new collaboration in the best possible way? to get your suppliers to hit the ground running working for you and be the coveted client that everyone wants to work
Useful online resources for clarity on GDPR
Originally I wrote this piece on the topic of GDPR, however since the legislation is still unclear and I suspect more clarity will arise after the 25 May, I decided to break out the resource section from the post as
9 digital marketing predictions for 2018
Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us.
We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.