How to measure brand awareness
To know how your brand is doing in terms of getting more or less know. Or the initiative you are working on, there are a few quick ways to find out without involving an agency or undergoing a big research project.
View these methods as a preview of if your brand are increasing or decreasing in awareness. A first step in an investigation that will give you an indication in terms of what to do next.
Digital business and marketing insights for 2017
With a new year just around the corner, I've gathered my musings, thoughts and predictions on topics that I believe will have increased importance during 2017. Both in terms of trends, way of working and what is changing and what it takes for businesses and brands to be successful in 2017.
Pilot campaigns – global brands -several markets
I've written a few articles on the global marketing subject before, this article includes a bit of repetition however it's aimed at a company with a prescense in 4 or more countries, that want to start out with digital marketing activities but feel unsure of where to start and where to invest and how to prioritize a large batch of markets.
These are my key take aways from helping global brands who has never done any digital marketing activities to more experiences brands, this advice is suitable for both B2B and B2C to manage global marketing activities.
Global marketing management – how to be in control
Managing a global online presence from one location, usually a head office, requires some co-ordination and communication skills. Not to mention the challenge of keeping a brand consistent in potentially 196 locations, which all have their local behaviour, technology maturity and other aspects that sets countries and regions apart from each other. Here are a few tried and tested ideas for making global marketing management a little less challenging and much more effective: