Digital Marketing Insights

January link list

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January went by in the blink of an eye. While compiling my link list I’m huddled up in my favourite armchair under a blanket with a cup of coffee, the rooftops outside covered with a light coating of snow.

This link list is a mixed bag of digital marketing trends, to personal development and leadership to tips on books for further reading. It’s a list filled with inspiration for a new year a head, bot personally and professionally.


6 ways how leaders slaughter imagination and kill creativity in business

The worlds most successful women share their career advice

Tim Ferris shares the boks that have influenced him the most

How Rupi Kaur Built A Career On The Relentless Pursuit Of Creativity

I want Google Arts & Culture to release the search art with a selfie function to more countries. As the art lover I am, I’m so disappointed I can’t use this yet. However the app is really great if you want to discover art.

What’s next on mobile? here is the answer.

Unicornsulting made the most awesome advents calendar during December that I’ve ever seen. It consisted of a book tip a day. Here is the complete list.

Einstein and Da Vinci did it, journaling that is, here’s an article about the benefits of making this a habit

Why it’s time to invest in yourself

The art of being yourself

Found this article on linked in – why there is no such thing as a “CRM campaign” – well worth a read!

PPC trends for 2018 by search engine land

Fabulous will help you stick to your new years resolutions, here’s an article on why (I love behavioural economics)

32 ways a digital marketing consultant can hep you grow your business

A psychologist has apparently discovered the one thing that leaders need the most

7 things to remove from your life to improve your year ahead

Useful online resources for clarity on GDPR

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Originally I wrote this piece on the topic of GDPR, however since the legislation is still unclear and I suspect more clarity will arise after the 25 May, I decided to break out the resource section from the post as it’s growing and it’s becoming a bit of hassle to update.

From now on I’ll keep adding my links here in this post, and I hope these will help you as well, to find either answers or the next path to investigate further for your own GDPR questions.

Date updated: 13/2/2018  


HubSpots GDPR checklist.

This is  great checklist which even covers which department you need to involve for which step – GDPR Compliance Checklist from Latham & Watkins

The Guardian breaks down GDPR in a very informative article from a UK perspective.

The image above is from Tieto, which I think has made a great infographic covering the basics of GDPR.

The EU’s own overview of key changes 

Wired’s article about GDPR and what you need to know

Recital 30 of the GDPR legislation in PDF format 

 

Articles of interest

GDPR in force, but do we need to be compliant already? 

 

Cookies

GDPR and cookies 

GDPR and cookies by Preoday

 

Mailchimp

Mailchimps guide to GDPR 

Mailchimps statement on GDPR + Mailchimp

 

Examples of Data Processing Addendum documentation

Mailchimps DPA sample 


Image copyright: freepik.com

November link list

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November came and went, here’s a few noteworthy links that I take with me.


Inc list 10 though leaders you should follow 

Is programmatic advertising reaching maturity?  This article lists 10 signs that it’s in fact so (UK perspective)

Clevergirlfinance.com list her 6 favourite career sights for women.

7 very good reasons you should read more books. From increased focus to decreased stress.

A framework on Thrive, from Tony Robbins, on handling uncertain times.

7 ways to change things in your life 

Girlboss helps you to write a press release that does not suck

How Kayla Itsines built an empire from helping others

Arianna Huffington on improving company culture:

3 key insights for Youtube and how to use them

Youtube has become such a huge an important platform to be on. Here are three insights from Think With Google with a note on how to use these insights, in your own work with modern marketing.

Comment: Youtube is not just for the gamers, vloggers and make-up tutorials, however there is a large community of these types of personalities and channels out there. Try to put your biases aside and see the potential for the “older” target audiences. Video is equally if not more so, relevant and useful for them.

Comment: There is a new celebrity in town and that can well be the girl next door. Youtubers are in many cases more authentic and relatable then huge stars and there is no question about the new commercial power these Youtubers have. So next time you are launching a new product – how can you leverage influencers on youtube?

 

Comment: A behaviour that is now very common and is a phase that should be included in your marketing and communications strategy is the research phase. Recommendations, tutorials and reviews are imperative to your product success. So think about how to leverage Youtube when it comes to your products in your marketing efforts. Working purely with sponsorships of influencers will get you so far, think a step further – what magazines got Youtube channels? what videos can you make yourself and who do you need to get behind your product to get it out there.


IMAGES: made by Think With Google 

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