I collect tools and resources on a specific page on my website. I continuously strive to update this page and I do. I add everything that I find, work with myself or get advised by others to use. These are tools and resources that I think are great in some way. Some of them are free, have a freemium option or are paid for solutions. There's a mix of these three throughout my resource page. In this post I thought I'd highlight three recent tools that I've found and that I think are valuable for other to be aware of.
From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage. To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.
Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us. We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.