From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage.
To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.
Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us.
We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.
I’ve done my fair share of presentations through the years, I’ve shed blood, sweat and tears from my hours working in PowerPoint that it should warrant me access to heaven about now. I’ve also been on the receiving end of numerous PowerPoint presentations, and I know the feeling of “death by PowerPoint” from that angle as well.
I always try to keep my presentations as short, snappy and to the point as I possibly can. Since creating presentations take time, and my opinion is that they should be a tool to help you illustrate what you are trying to communicate rather then contain all the communication you wish to do with someone.
If you are lucky enough to get a meeting with someone, then I’m of the opinion that I’m there to make a connection and hopefully sow the seeds for a professional relationship.
As someone who has worked in fashion, albeit “just as” an eCommerce Manager, I find the fashion world enticingly interesting. One of the reasons are that the fashion industry is filled with passionate people who follow both their dreams and visions and work immensely hard to achieve them and make them reality.
Then there is this other side of fashion which I adore. The art of the clothes that meets real life and enable people to express their unique sense of style and flair that makes the world so very beautiful.