The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your marketing activities. In some cases, companies still - despite the digital age that we live
I collect tools and resources on a specific page on my website. I continuously strive to update this page and I do. I add everything that I find, work with myself or get advised by others to use. These are tools and resources that I think are great in some way. Some of them are free, have a freemium option or are paid for solutions. There's a mix of these three throughout my resource page. In this post I thought I'd highlight three recent tools that I've found and that I think are valuable for other to be aware of.
With the 25th May fast approaching, it's about time that you start to evaluate your customer consent process. If you haven't already started to process any customer data, that may need to be handled again, to ensure both that the
From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage. To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.