November came and went, here's a few noteworthy links that I take with me. Inc list 10 though leaders you should follow Is programmatic advertising reaching maturity? This article lists 10 signs that it's in fact so (UK perspective) Clevergirlfinance.com list her 6 favourite
20 Personally, when planning anything CRM related, I map it out against at least generic customer journey from pre-purchase stage to post-purchase experience. Since there are a multitude of ways to use data to enhance the customer experience and be useful,
In the beginning of this year, I went to a few interesting events within digital. One of those events was Gmeet. Gmeet was hosted on the international womens day, and was only attended by women working within or in relations to the ecommerce field. I really appreciated this event and opportunity to have conversations with only women within the digital industry. As an afterthought I made a note that I wanted to attend more of these events with women and become more involved in women's networks as I appreciated to talk to and hear about the experiences these women that I met had had. As a result of all this, in the end of August and beginning of September I decided to take this a step further and meet four people during autumn that I haven't met before here in Gothenburg. To take one step outside my own comfort zone and not wait for more events. The initial thought was to talk about subjects such as digital strategy, business development and marketing but the conversations I had, ended up being about so much more then that. Also, one of my intentions was that I wanted to see if I could give a fresh perspective on any challenges and add something from my experience to the people who I met.