Facebook is becoming more and more sophisticated in creating a world, a bubble if you may with your latest interactions. Thus disconnecting me from my friends. As I only see the ones I interact with. Which means that the very purpose of staying up to date and in touch with my friends all over the world, is not possible anymore since I’m served with content from my last interactions, groups and what not.
I hardly enter Facebook anymore. I do have the messenger app, since instead of texting a lot of my friends use the app instead.
From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage. To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.
[pullquote width="700" float="left"]"If your organisation wanted to replace you with someone far better at your job than you, what would they look for? I think it's unlikely that they'd seek out someone willing to work more hours, or someone with more industry experience, or someone who could score better on a standardised test. No, the competitive advantage the marketplace demand is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple prioritise as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you." - Seth Godin, Linchpin - are you indispensable? [/pullquote]