Digital transformation – educate and empower your staff
If you are going to do things differently but with the same staff you need to educate them to expect a different result and ensure a different way of working. If you never educate the staff along your digital transformation
customer survey strategy
In my experience and workI've noticed that customer surveys are often overlooked by businesses before large projects or program investments. It's such an easy and cheap tool, which connects you with your customers and can help your company iterate and improve both product and service. A a source to gain valuable insights from the customers where their voice and opinion can add value and a much needed outside perspective.
If you are creative, this can be used as a tool to build loyalty - and repeat orders from your customers :)
This article covers the overall customer survey strategy so to speak.
How to get the most out of your agency relationships: teamwork & collaboration
This is the second part of my "how to get most out of your agency relationships" series. You find part one over here. This instalment focuses on teamwork, collaboration and touches base on methods of way of working.
How to get the most out of your agency relationships: share your business focus and challenges
This article is written for someone working on the clients side, looking to improve collaboration or want to know what you should expect. But also useful for anyone working on the agency side, to make sure you can ask your client the right questions and to help for the relationship. This article is written from a fullservice perspective - i.e from an agency providing insight work, to building websites to managing your marketing investments. I've tried to make this as generic as possible and from a collaborative viewpoint. Part one focuses on setting the foundation - when you start a new collaboration - a few points that I think is useful to have in mind in this particular phase of a new budding client-agency relationship.