With the 25th May fast approaching, it's about time that you start to evaluate your customer consent process. If you haven't already started to process any customer data, that may need to be handled again, to ensure both that the
Facebook is becoming more and more sophisticated in creating a world, a bubble if you may with your latest interactions. Thus disconnecting me from my friends. As I only see the ones I interact with. Which means that the very purpose of staying up to date and in touch with my friends all over the world, is not possible anymore since I’m served with content from my last interactions, groups and what not.
I hardly enter Facebook anymore. I do have the messenger app, since instead of texting a lot of my friends use the app instead.
From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage. To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.