Month: January 2018

12 questions to help you create your agency client strategy & vision

agency client strategy

When working for larger digital agencies one of the frist things you get to learn as a Account Director or Project Manager is their client strategy and vision. Without having this anchored in the organization, it’s challenging to actually take the business in the right direction. Everyone at the agency needs to work towards the same goal. Working in departments where client conversation and new business is part of every day life, then this is an essential part of the work.

Every agency should have a clear definition of whom their ideal clients are as well as a client strategy that should mirror the long term agency vision and goals. No matter the size. Because growing with the right type of clients, is what is going to help you move your business forward when you work in the agency service sphere.

When your agency is ready, perhaps it has grown, you have started to hire more people, taken on longer client collaborations or more in your experience, suitable clients that fit your agency. It’s definitely time to think over the future focus for your business development of obtaining more clients.

Here are 12 questions to help you before you create a client strategy and vision moving forward:


December link list

december link list

Maybe you’ll find something, learn something new or get inspired by these ten links that I found at various sources, during December. Enjoy!

Charlie Williams share 10 free google tools everyone should use.

Read a free ebook from Google about micro moments – its from 2011 however, it’s still a good read.

Why The Convergence Of Adtech And Martech Matters – Forrester predicts and defines 5 phases. And according tom them the industry is just at it’s first phase.

If you are trying to gripple with “the buzz word a jour” design thinking, here is an article from econsultancy, explaining it’s importance for your bottom line and business.

In lieu of a new year ahead, what happens if you take full responsibility for your life?

The Cut has a 100 year old to do list model, tried and tested!

Inc has the simplest social media growth hack that most companies wont do, and it requires no software. Have you tried it?

Interesting article from The Telegraph on digital partnerships – fad or way forward? Personally I think this is a way forward, in my experience it has worked well so far.

The consumer behavior shaping the next generation of mobile experiences – article from Google.

IFTTT – have you tried this yet?

How to gain control of your free time

9 digital marketing predictions for 2018

digital marketing predictions 2018 (1)

Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us.

We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.