Month: February 2017

How to get the most out of your agency relationships: share your business focus and challenges

This article is written for someone working on the clients side, looking to improve collaboration or want to know what you should expect. But also useful for anyone working on the agency side, to make sure you can ask your client the right questions and to help for the relationship.

This article is written from a fullservice perspective – i.e from an agency providing insight work, to building websites to managing your marketing investments. I’ve tried to make this as generic as possible and from a collaborative viewpoint.

Part one focuses on setting the foundation – when you start a new collaboration – a few points that I think is useful to have in mind in this particular phase of a new budding client-agency relationship.

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How to calculate potential ROI for a media investment

This is my calculation which I use when I want to see if there is a business case behind a media investment for my clients or my own marketing initiatives.

There are so much information available today, and from that you can manually calculate predictions and potentials before you choose to invest in a specific media, channel or campaign. Armed with the right specific, relevant numbers for your business and some industry averages you can create a hypothesis for the potential for an investment if you are unsure, or just want to make a calculation in terms how you should re-distribute your media budgets and what the potential could be.

Marketing today, merges business savviness and analytical skills. There is just a question of time (I guess there already is someone out there who has turned this into a formula, if not, that someone could make some nice bit of cash on a software for this, collecting data from advertisers, merged with some kind of ad score to calculate predictions based on data available).

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A crash course in social media crisis management

Or – when a porn star stole my twitter handle and this is what I learned!

When I was young, I was a geek (in fact, I guess I still am) who grew up in a rural small town in Sweden. I played video games and spent a considerable amount of time online, dialling up through a 56 Kbps modem to connect with the world. During that time it was awesome to have nicks to hang around chat-rooms and upload sketches to deviant art. I had a new nickname almost every year.

So when I got myself a twitter handle, I conjured up a nick name as a handle. If I would join twitter today, I would use my real name as I now have a different focus then back in te days 😉

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