This article will give you an insight into what AdWords is and give you the basic understanding of how it works. This article is written for a beginner, and only covers the basics with the purpose to explain the fundamentals AdWords is an clever always-on tool in every successful online marketing strategy to push sales, leads and targeted traffic to your website, offering full transparency in terms of the budget you invest. On top of that it will give you some really valuable insights for your SEO and content work.
This article is the next step once you have got your most basic SEO groundwork done and focuses on how you can spread the useful content you have now produced and started to publish to get links to your website on specific topics and start to own them. SEO and content marketing go hand in hand. Some of these channels requires modification of the content, in terms of image cards or similar, its a small adjustment that will have big impact. But before you head into this remind yourself of your own company purpose and target audience in these channels, so that you don't just push content, do it in a thoughtful way that aligns with your overarching strategy and of course is both useful and relevant for your target audience and on brand. Note that this article is written in the beginning of 2017 and from what is relevant now, how these platforms are used now. This is definitely subject to change :) So here is 16 ideas on how you can spread the word about the useful content you have now created, on topics you want to own that can help your customers.
"Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
- Source = Google (!)