Month: March 2015

4 must read business magazines

must read business magazines

These are 4 of my absolute favourite business magazines that I go to for solid advice on almost anything that makes my curiosity tick. A perfect Sunday morning for me, consists of a long breakfast with one of these magazines and at least two large home-made vegan lattes.

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How to market your App

how-to-market-your-app

So you’ve just created your first mobile application and you are eager to get it out to the world. As I’ve worked with both marketing my own app and leading app development projects for big brand like Volvo Cars. I have a few creative ideas  to share, on how you can make your app known to the world.


 

Before you launch

Create a website – use the app name as the domain name if possible and create a creative space promoting your soon to be app. Offer the possibility for an email notification when the app is launched or find another way to capture interest.

Write about the process – either on a Facebook page or somewhere, let people follow you on your journey and share your purpose of creating this app with the world.

Set-up a flickr account – for sexy screen grabs and high res photos of your app. Flickr is a great source to store photos for journalist and bloggers, so they can utilise the possibility of downloading images or linking in images from Flickr straight to their websites or blogs in whatever format they desire. Rather then you having to offer multiple sizes of one image.

Create a press pack – with blurbs that journalist/bloggers can use, links to your photos on Flickr, and hand out as much information as possible which they can access effortlessly! Make it as easy as possible to write about your app.

Online PR – either use newswire or do research on which magazines, blogs etc that may have readers that will benefit from knowing about your app. A friendly email, to the right person can get you a long way. Also you can use Testflight or a similar service to hand out exklusive preview versions of your app to a selected few.

Photography – ensure you have great photos of your app, both lifestyle photos (i.e a phone in a certain setting with your app on it) and screengrabs within a device.

 

After you launch

Use ASO – optimize content, pictures, texts etc for the specific keywords you want to rank high for in App Store or Google Play. You can use Google Trends to ge some kind of indication of what people search on.

AdWords – create a campaign targeting the devices your app works on, for relevant keywords and with clever ad copy. Link directly to the specific source for download and track installs with AppFigures or similar app analytics software.

Newswire – create press releases and send out using newswire to selected niche magazines, websites and blogs.

Facebook – create an add for your app, targeting the right devices with beautiful imagery and nifty copy.

Display ads on nice websites – investigate the possibility to buy banner ads or even better get advertorials on niche websites and blogs for your app.

Twitter – use the app install ad alternative and target specific devices with beautiful imagery and compelling copy, to get the word out about your app. Track installs with an app analytics software.

Competitions – if you have created an app available for purchase, use Gleam to run a competition/giveaway. It’s a great way to create a buzz effect around your app in the channels you choose.

Pinterest – pin images of and from your app.

Create a video of you app – include on your website of how it work and the benefits of it.

Send out an email – or notification to anyone you have captured from your website. (MailChimp is great for that)

 


 

Resources:

AppFigures – app analytics software.

Gleam – competition software/widget.

MailChimp – email marketing for free (up to 2000 subscribers)

TestFlight – app distribution software to use outside AppStore.

ASO – great article on ASO with checklists for each app store.


 

Photo courtesy of: Death To The Stock Photo.

How to create a successful powerpoint presentation

how-to-effective-powerpoint-presentation

I’ve done my fair share of presentations through the years, I’ve shed blood, sweat and tears from my hours working in PowerPoint that it should warrant me access to heaven about now. I’ve also been on the receiving end of numerous PowerPoint presentations, and I know the feeling of “death by PowerPoint” from that angle as well.

I always try to keep my presentations as short, snappy and to the point as I possibly can. Since creating presentations take time, and my opinion is that they should be a tool to help you illustrate what you are trying to communicate rather then contain all the communication you wish to do with someone.

If you are lucky enough to get a meeting with someone, then I’m of the opinion that I’m there to make a connection and hopefully sow the seeds for a professional relationship.

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How to make a clear and visual time plan

Every project plan need a clear, visual time plan. This helps both you, the team and client to better understand the project and helps everyone feel more in control since it makes it visually clear on what needs to be done, when and by whom.

 


There are two types I primarily work with; overview and a detailed time plan. The overview is useful for creating roadmaps or in presentations, when you don’t need to go through every nitty gritty task in a project.

You can also take it to a third level, and make it even more detailed. But I usually don’t – because I think that is a total waste of my time which I can put to better use. Thats because usually there are changes, unforseen things happen, so that level of detailed planning have never been required throughout my 10 plus years long career. (Other people may have another experience though, so I never say never!).

With my detailed time plan you will be able to get a grip of what needs to be done by when, using this level of time plan, with actions – and quickly be able to update the time plan when and if needed without having to spend to much time making the updates.

I think a time plan should include your company branding and be visually appealing. Especially if you work at a design agency, I really think you should make the effort to deliver time plans that don’t look like something that make syour eyes bleed in excel with bright Microsoft standard colours.

 

Overview/over arching time plan

This is a very simplified, scaled down time plan outlining the process and/or phases. Either it consist of just the different phases in relation to a timeline or you can add purpose and deliveries/outcomes as well in each box.

Suitable for: a project proposal, quotation/agreement or a project presentation.

timeplan-overview

(click on the image to view a larger version)

 

Detailed time plan

This outlines each task and when they are due on a weekly basis/ per week.

Suitable for: project team and client

detailed-timeplan-example

(click on the image to view a larger version)

 

What to include:

  • Phases
  • A timeline with weeks/dates and months, with any public holidays, team etc, greyed out and taken in account for.
  • Team – who is responsible for what task
  • Tasks
  • Review points internal and with customer
  • Client deliveries, if any
  • Any revision time
  • Any team holidays
  • Progress points
  • Deadline for each phase
  • Final deadline

Resources

The software I usually use to create time plans is Excel, and then I save as PDF and distribute to both client and team. You can also use Adobe InDesign to make more professionally looking time plans. Just insert a table and create table styles which you assign to the cells to mark out the information.

Excel is quicker, and you can probably insert custom colours to reflect your company brand, there is a page in the book Excel Annoyances that gives you clear instructions on how to achieve this.