No matter if you have a big or small shop, you should record you sales activities merged with your website performance data. This way you can predict patterns in sales, work on improving your website and customer experience and get valuable insight to work on developing everything from marketing, to sales.

If you are unsure about how to start to put together reports for your ecommerce activities, then download my reporting template. It consists of all the common data to record on a day to day and weekly basis in regards to sales, such as amongst other things:

  • No. baskets
  • No. items bought
  • Average basket value
  • Conversion rate
  • Total sales for the day

The template also includes data you should gather from you Google Analytics account:

  • Direct and referred traffic
  • Search engine traffic
  • Bounce rate
  • Avg amount of page views/visitor
  • Unique visitors
  • Avg time on site

If you work with link building for keywords either in-house or buy buying this service from a supplier, I have included how a ranking report could look, so you can get an overview over the changes/per month.

Download my ecommerce reporting template now.

I hope you will find this useful.